Radio took 38 years to reach 50 million users, Television took 13 years to reach 50 million users whereas the internet took just 4 years to reach 50 million users. We are living in a digital age, most of the people are online today, which indicates that many of your potential customers are also lingering online. What if, we can grab those potential customers, hence this is where Social Media Marketing and social media optimization services come into place.
Social Media is a Place where your Customers are.
Do you know 95% of millennials have joined social media and many from those can be your potential customers, isn’t it? There are billions of users every day checking their social media. As business people, we all know that we should be available where our audience is, and what’s the best place that can be other than social media.
Social Media Establish Social Proof
Social Media is a good place to acquire new customers especially young ones, but social media is not just limited to that only. Having a good account on social media also works as social proof for your business and brand. A good social media presence showcase that you are serious about your business and really care for your customers, and that’s where social media marketing plays a very vital role.
If a brand is not on social media in today’s generation, it is considered as mediocrity for that company. As said having good social media presence build trust among the potential customer and thus this influence them to consider your product or services.
Social Media Creates Brand Awareness
Today people get their information from social media. No one watches news on TV now, now Facebook, Twitter, Instagram had become news sources for people.
Facebook acquired 100 million users in just 9 months. If we talk about Twitter, there are more than 600 million searches on Twitter every day. Talking about Linkedin, it receives 12 million unique visitors per day, and also executives from all fortune 500 are on LinkedIn. Now comes to YouTube, 5 billion videos are watched every day on YouTube. Aren’t these numbers big enough?
Social media is not just to acquire new customers or getting conversions but it is also useful for creating brand awareness.
Social Media Builds Referral Chain
Do you know only 14% of consumers trust advertising and the other 78% trusts peer recommendations. Social media is the one tool which can influence people at the root level and thus the consumer start recommending to their peer about this new brand or company. A good social media marketing strategy helps in creating buzz for a brand and this directs a referral chain among social media users for that business. If your business needs such buzz and referral for their product or services, it is highly recommended that they should consider a good digital agency like Adtric Solutions for their social media optimization and marketing.
Social Media is a Place where your Competitors are.
77% of B2C acquired their customers from Facebook, 43% of B2B companies acquired customers from Facebook. Though your business may not be on social media but your competitors and if you are not leveraging the power of social media marketing, your business is seriously losing a ton of potential.
If we also see this otherwise, if your brand or business in on social media it can give you an edge over your competitors if they are currently utilizing social media.
Consider this, to build a good audience and following on social media takes time, hence it is better recommended that your business start as early as possible. We recommend Adtric Solutions for social media marketing services, it is one of the best and affordable ad agency that you can ever find.
I hope you got some clarity over how Social Media Marketing can help Business.
Thank you.